SETHER – The Blockchain Marketing platform that enables marketers everywhere to target customers, create loyalty, deploy marketing campaigns, segment their audience, and study customer behaviour on all social networks announced today that it has joined the Enterprise Ethereum Alliance (EEA), the world’s largest open source blockchain initiative.
As a member of the EEA, SETHER will collaborate with industry leaders in pursuit of ethereum-based enterprise technology best practices, open standards, and open-source reference architectures. The vision of SETHER is to offer a completely transparent environment for conducting marketing campaigns, alongside a performance-driven payment system, thus allowing anyone to conduct multi-layered projects in a safe and transparent manner.
”Joining the Enterprise Ethereum Alliance is an important step for SETHER, as it offers us a tremendous opportunity to take a deep dive into a world of leading expertise in blockchain technology and advanced developments”, said Ovidiu Oancea, CEO of SETHER. ”Since what we plan is to aim the marketing directly to the consumer, we truly believe that the EEA membership will help us strengthen our framework, connect with leading experts, and improve in new and dynamic ways.”
With more than 400 member companies, the EEA membership baserepresents a wide variety of business sectors from every region of the world, including technology, banking, government, healthcare, energy, pharmaceuticals, marketing, and insurance. The EEA’s industry-focused, member-driven working groups are each tasked with creating and delivering specific advancements to the development and use of ethereum-based technologies.
The EEA is an industry-supported, not-for-profit established to build, promote, and broadly support Ethereum-based technology best practices, open standards, and open-source reference architectures. The EEA is helping to evolve Ethereum into an enterprise-grade technology, providing research and development in a range of areas, including privacy, confidentiality, scalability, and security. The EEA is also investigating hybrid architectures that span both permissioned and public Ethereum networks as well as industry-specific application layer working groups.
EEA will collectively develop open industry standards and facilitate collaboration with its member base and is open to any members of the Ethereum community who wish to participate. This open-source framework will enable the mass adoption at a depth and breadth otherwise unachievable in individual corporate silos and provide insight into the future of scalability, privacy, and confidentiality of the public Ethereum permissionless network. For additional information about joining EEA, please reach out to
firstname.lastname@example.org or visit www.entethalliance.org.
SETHER is an ambitious, Blockchain marketing platform designed to help marketers target customers, create loyalty, deploy marketing campaigns, segment their audience, and study customer behaviour on all social networks. We provide the necessary tools for advertising agencies, influencers, and entrepreneurs altogether in the digital space.
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