Sether Blog

5 Steps to creating a Data-Driven Social Media Strategy - Guide for beginners

August 7, 2019

The days when Social Media was a light-hearted game where cute GIFs reigned supreme are behind us. Nowadays, everyone is in this game for the win the most sought after price is consumer attention.

Digital marketing for small businesses? There is no other way

July 25, 2019

Here is a question every fresh small business owner is set to ponder. Fair enough… But we argue there is nothing to really think about, as the answer is quite obvious: there is no other way.

YouTube: The answer is yes

July 19, 2019

You are probably asking yourself whether YouTube advertising is a good idea for your business. Well, the short answer lies in the title of this article. As for the long answer, tag along.

Why Instagram is different

July 10, 2019

Oh, Instagram, realm where influencers are the ultimate mythical creatures who pop-up when you least expect them, endorsing content and bestowing fame and followers upon the most generous brands.

LinkedIn: Welcome to B2B heaven

June 28, 2019

In order to gain a better overview of the benefits of having a multi/omni-channel approach to your digital campaigns, we need to explore what each Social Network can bring to the table.

Can you pop a 360? Not if you ignore Twitter!

June 13, 2019

Everybody knows that a healthy company needs to have a strong presence on all major social media platforms. Having a solid online presence is now the backbone of all branding endeavours.

Welcome to the age of data-driven marketing

May 31, 2019

Targeting the right people at the right time is one of the mantras of marketing departments all over the world. And in the age of big data, the possibility of living the dream is closer than ever.

Are you focusing on what really matters? Give Sether a try and find out!

May 9, 2019

The digital marketing landscape is no idyllic meadow where customers flock peacefully, analyse all available offers and objectively choose the one that responds best to their needs.

Integration and automation: the pillars of omni-channel marketing

April 25, 2019

In the times of digital innovation, the so-called contact points between clients and products/services tend multiply exponentially.

Why Are Social Mentions so Important for Your Business?

April 22, 2019

Social Mentions are working their magic when it comes to accessing important information, in the sense that you can reach invaluable insights about your customers. And your potential customers.