Digital Marketing in Germany: Why it’s important to place centralisation at the core of your digital strategy

Fast development is often characterised by a high level of entropy. But a little chaos is not bad for business. Just have a look at the accelerated evolution of digital marketing in Germany.

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Can I Manage My Campaigns In-house, or Should I Use an Agency?

December 18, 2018

From small local companies to global billion-dollar brands, millions of businesses now run their digital ad campaigns in-house. For most, it’s a question of cost-efficiency and control.

4 Steps to Make Every Customer Fall in Love with Your Brand

December 12, 2018

Okay, okay, customers want great products and they are always in pursuit of the best option when it comes to value for money, but brands tend to forget that people are prone to pay a bit more for ...

The Difference between ‘Doing Social’ and Winning at Social

December 7, 2018

When brands make the decision to ‘do social’, there is usually an immediate obsession with content. Great content gets followers, likes and shares, which is what social media is all about, right? ...

Advertising Anonymous is here

November 21, 2018

Competition across Ad Land has never been higher, and with increased pressure on quick turnarounds and cost efficiency, it’s made us all go a bit crazy. With expectations rising all the time, cutting

SETHER Joins The Enterprise Ethereum Alliance

April 18, 2018

SETHER – The Blockchain Marketing platform that enables marketers everywhere to target customers, create loyalty, deploy marketing campaigns, segment their audience, and study customer behaviour on

Everything You Wanted to Know About SETHER – AMA – Telegram Session

April 17, 2018

A community whose questions get answers is a happy community. We truly understand the undeniable value of listening to your community and so, a few days ago, we’ve had an AMA (Ask Me Anything) session

Our product release – SETHER 1.0 – is live according to the product development schedule

April 12, 2018

We kept close to the plan and delivered some major improvements to the Influencer Campaign module. Now, brands can manually approve specific content, especially created by influencers for the campaign

Sether 1.0 Beta is Live on Mainnet

April 3, 2018

The first part of the testing period is over, so we have taken Sether from the Testnet to Mainnet, to see how the platform reacts under normal circumstances. The Beta platform is open for trial to

The Facebook problem is public discernment, not data privacy

April 3, 2018

Our take on “The Facebook problem”, political manipulation and why fake news have nothing on data privacy. Where should we start fixing the problem.