Sether Blog

Networking at its finest: three excellent marketing venues in Germany

April 18, 2019

In today’s digital era, rapid changes tend to govern every aspect of the economic environment. Marketing is no exception, especially since the digital side of the industry is gaining traction.

4 Tips for Managing a Social Media Crisis

April 15, 2019

Social Media has quite a dynamic element attached to it – everything can go south in a matter of seconds – but what exactly is a social media crisis?

The Polish startup scene: When economic growth sparks innovation

April 11, 2019

Innovation is a key component of any growing environment. Today, we will try to analyse the dynamic between innovation and the startups born in one of the best performing European economies.

How to Boost Your Business with Online Review Monitoring

April 4, 2019

Nearly 95% of shoppers read online reviews before making a purchase, so if you aren’t actively monitoring and responding to online reviews, you're almost certainly losing business to your competitors.

Germany`s e-commerce scene: 2019 overview

April 3, 2019

Apparently, 34% of German online customers intend to spend more money online in 2019 than in 2018. Germany`s e-commerce market is expected to grow at a slower pace than in 2018.

Poland: The tiger in the back yard

March 27, 2019

In this day of age, economic growth goes hand in hand with IT developments and IT infrastructure. With this in mind, today we want to zoom in on the best performing economy in the European Union.

How to Use Social Listening to Increase Reach and Find New Customers in 5 Easy Steps

March 25, 2019

If you are interested in how social listening can help your business but you don’t know where to start, this post is for you.

Digital Marketing in Germany: Why it’s important to place centralisation at the core of your digital strategy

March 22, 2019

Fast development is often characterised by a high level of entropy. But a little chaos is not bad for business. Just have a look at the accelerated evolution of digital marketing in Germany.

11 Ways to Boost Engagement on Your Facebook Business Page

March 11, 2019

The most important thing to remember is that getting likes and other engagements for the sake of it is pretty much worthless to your brand. Focus on engagement created with a business goal in mind.

5 Marketing Trends You Should Really Keep an Eye On in 2019

March 6, 2019

Get your strategy ready and get ready to embrace the marketing season of 2019. Here are the most popular digital marketing trends that will rule 2019.