Use modern tools to upgrade
advertising workflow

Governance

Take control of your online advertising, use your campaign KPIs to pay your agency only for what it has accomplished, not more, not less.

Budget optimisation

Sether splits the budget you allocate towards the agency for a campaign (excluding the media costs) into two distinct parts: the Agency Performance Budget which refers to the part you pay for the strategy, material creation and other pre-campaign tasks, while the Campaign Performance Budget represents the part of the budget allocated to powering and maintaining the actual campaign.

What does this mean?

Pay-per-effect

We help the client and the agency work on a pay-per-effect system. Using the smart steps that take into account all you need for a campaign, like media and creation budgets, deliverables, deadline time-table and kpi goals, you can truly assess the performance of the advertising agency on your campaign and pay accordingly.

Performance Bonuses

You can work with our system to set up a bonus incentive and boost the agency performance. Set an Agency Budget to remunerate the base pay for the agency, then set a separate sum for the Campaign Budget. The agency will get a part of this sum corresponding to the KPI performance of the campaign.

Better campaign negotiation

It may not be traditional, but it’s fair. You can use our services and make a different, more specific deal with the creative agency. Instead of a rigid “we create, you pay”, you can agree on a set of KPI objectives for the campaign, measure its effects with Sether, and pay according to the percent in which those objectives were met. The deadlines and deliverables you agree upon with the agency will be influencing the final score of the agency, so they also become negotiating assets.

Fast and secure workflow

Everyone knows exactly what they should be doing, all the time, coached by the platform. What documents should be prepared, what info is available, who works on the project, what materials need to be made, which of them are approved, what is tracked and what results the campaign produced, in each social platform you communicate. This saves time, people and money by preventing delays and bottlenecks, reveals mistakes and points to the people responsible, at any time.

Better reaction time

By stating clear KPI goals to match your online strategy, the effects of the creative content produced by the agency for the campaign can be properly evaluated on the go and improved in time, if it under-performs. Understanding the audience and the effects of what you create is the only way to produce valuable content for a campaign. This will not only save your campaign if it needs saving but will empower that agencies creative department by giving it credit, letting it learn from its mistakes and by allowing the creatives to take controlled risks with new fresh concepts.

Keep your budget in check

You can use Sether to maximize your campaign budget. First, the agency fee. You may agree to a maximum fee with the agency, but it’s spent only if the campaign scores 100% of the KPI targets projected at the beginning. This means that unless the agency does a perfect job – which would be brilliant – you can re-invest part of that budget to improve the results of your campaign. You can even attain better control on your media expenses, by reacting quickly to under-performing indicators.

KPI priority

The platform suggests (choosing certain KPI’s is either mandatory or impossible, according to your goals) what KPI’s you should be watching, depending on your campaign strategy.

What does this mean?

Cross-platform
campaign monitoring

No need to check each social network ad management system. Monitor your campaign on multiple social platforms: Google, Facebook, YouTube, Instagram, Twitter and LinkedIn - all in the same place.

Media Budget tracker

Keep track of how much you are spending on each channel, compare it to the effects, and decide if you overspent or need to invest more.

What does this mean?

Campaign Health info

Understand what’s going on with your cross-channel campaign, compared to the goals agreed with the agency in just one glance.

Agency and Campaign
Performance Evaluation

Sether offers separate performance scores for pre-campaign deliverables work and the effect of those materials during the campaign. These scores decide what percentage of the initial agency budget will be paid to the agency.

What does this mean?

KPI Monitoring

Measure the effects of your campaign, while keeping costs at a minimum. Pick, watch and interpret KPI results on multiple networks at the same time.

KPI priority

The platform suggests (choosing certain KPI’s is either mandatory or impossible, according to your goals) what KPI’s you should be watching, depending on your campaign strategy.

What does this mean?

Cross-platform campaign Monitoring

No need to check each social network ad management system. Monitor your campaign on multiple social platforms: Google, Facebook, YouTube, Instagram, Twitter and LinkedIn - all in the same place.

Media Budget tracker

Keep track of how much you spent on each channel, compare to the effects and decide if you overspent or need to invest more.

What does this mean?

Control your media expenses

Sether will inform you on how your ads perform and on their real cost. Since Sether has no interest in blowing up or embellishing any results, you will get the real picture without exception, and avoid any artificial budget inflation.

Campaign Health info
(Live KPI data updates)

One glance to understand what’s going on with your cross-channel campaign, compared to the goals agreed with the agency.

Media Monitoring

Find out who’s talking about you, measure the general sentiment about your brand or product and aggregate ratings about your product, or others.

Keyword monitoring notifications

Set markers on keywords and get notified as they appear online.

What does this mean?

Graphic timeline overview

Organize the data you collect from the web in a timeline in order to enable a better understanding of it and also, help you with your planning.

Sentiment analysis

Use our AI to judge the general feeling towards a brand, a product or even more abstract terms.

Results statistics

Sether provides a set of extended data analysis tools that filter your data and draw important insights, according to specific patterns: area, time, information density, gender and many more.

Keyword Tagcloud

Get a bird’s eye view over many keyword searches with our tag cloud.

Direct content engagement

Instead of going from page to page, you can reply to any comment or article right from the Sether Console.

Free overview check

Overview and refine your search keywords until you are happy with your parameters.

Free database analysis

You can analyze and rearrange your query results according to different filters and search parameters without any extra costs, no matter the quantity of the results

Reviews Monitoring

Drill down into public data to get the customer sentiment within thousands of reviews. Find out what your product is worth from feeds including source, comments and the ratings provided.

Keyword Review notifications

Set markers on keywords and get notified as reviews or ratings appear online.

What does this mean?

Graphic timeline overview

Organize the data you drew from the internet in a time-line, to provide better understanding and to help with planning.

Results statistics

Sether provides a set of extended data analysis tools that filter your data and draw important insights, according to specific patterns: area, time, information density, gender and many more.

Keyword Tagcloud

Get a bird’s eye view over many keyword searches with our tag cloud.

Direct content engagement

Instead of going from page to page, you can reply to any comment or article right from the Sether Console.