Why Understanding Your KPIs Is Important for a Successful Ad Campaign

Successful campaigns need to be carefully researched, they need to be creative and appropriately crafted for your audience.

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Why Understanding Your KPIs Is Important for a Successful Ad Campaign

January 29, 2019

Successful campaigns need to be carefully researched, they need to be creative and appropriately crafted for your audience.

read more...
How Social Monitoring Can Transform Your Business

January 22, 2019

Without social media monitoring, it’s impossible to get the most out of social media. It’s not complicated and it hardly takes any time at to get started. We currently have a free trial available.

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How to Succeed With Your First Social Media Ad Campaign

January 15, 2019

If you’re reading this, chances are you’ve realized that you need to dip your toes into the world of social advertising. Here’s our guide to taking your first steps in social media advertising.

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Take Control of Your Social Media Marketing Strategy – Meet Sether’s Marketing Governance Feature

January 9, 2019

Taking control of your Social Media Marketing Strategy has never been easier. Take a look at the video below and see how easy it is to initiate a Marketing Governance campaign with Sether.

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What’s the Best Way to Pay a Media Agency, Fixed-Fee or Performance-Based?

January 7, 2019

Ideally, every company wants to have a good relationship with their media agency – a relationship based on trust with both parties making a fair share of profit. This isn’t always the case, but what

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How to Test Google Ads for Your Business with just $10 a Day

December 26, 2018

Google dominates online advertising, mainly because its ads are so effective. Nothing else compares to Google because no other ad platform has users who are in the same state of mind. When

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Can I Manage My Campaigns In-house, or Should I Use an Agency?

December 18, 2018

From small local companies to global billion-dollar brands, millions of businesses now run their digital ad campaigns in-house. For most, it’s a question of cost-efficiency and control.

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4 Steps to Make Every Customer Fall in Love with Your Brand

December 12, 2018

Okay, okay, customers want great products and they are always in pursuit of the best option when it comes to value for money, but brands tend to forget that people are prone to pay a bit more for ...

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The Difference between ‘Doing Social’ and Winning at Social

December 7, 2018

When brands make the decision to ‘do social’, there is usually an immediate obsession with content. Great content gets followers, likes and shares, which is what social media is all about, right? ...

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Advertising Anonymous is here

November 21, 2018

Competition across Ad Land has never been higher, and with increased pressure on quick turnarounds and cost efficiency, it’s made us all go a bit crazy. With expectations rising all the time, cutting

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